The State of the Language

The State of the Language

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Fifty new contributors have written essays and poems that engage the English language as it is today. This new edition includes qbad languageq that has lately done so well in today's society.For advertising to be successful, the product has to be not only advertised, but also explained in such a way as to create a ... There are also other kinds of difficulties in literal translations of slogans, even where special devices like rhyme oranbsp;...

Title:The State of the Language
Author: Christopher Ricks
Publisher:Univ of California Press - 1990

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