Produktmanagement für Konsumgüter

Produktmanagement für Konsumgüter

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Der indirekte Einfluss liegt vor, wenn durch gutes Design weitere Erfolgsinstrumente wie die Servicefreundlichkeit oder AbsatzkanAcle positiv ... Keilform des a€žOpel-Gesichtsaquot; der KA¼hlergrill von Mercedes oder die kaum nennenswert geAcnderte Form von Porsche angefA¼hrt ... Life cycle costs Is product designed taking into account cost of use aamp; maintenance? ... affects image and prommotion Delivery to time Is the product designed for ease of developent and to meet delivery schedules?

Title:Produktmanagement für Konsumgüter
Author: Kurt Vogel
Publisher:BoD – Books on Demand - 2002

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