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Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.The number of radio stations using a News/Talk format doubled between 1993 to 1998. ... Digital audio can send music and information in the form of zeroes and ones, as in a computer code. ... In 2002, General Motors began offering satellite radios as a factory-installed option on some models. ... Ford and DaimlerChrysler plan to offer the service in 2003. ... Focus. History a–r Radio was Americaa#39;s second national medium, after magazines. a–r Radio transformed national politics andanbsp;...

Author: Shirley Biagi
Publisher:Wadsworth Publishing Company - 2003

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