Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments

Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments

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The strategies intended to achieve these goals can be very customized and circumstantial, but they are normally some variation on the themes of: I Product/ service leadership: Being the best product or service in your field. Think Lexus, Armanianbsp;...


Title:Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments
Author: Patrick LaPointe
Publisher:MarketingNPV - 2005-01-01
ISBN-13:

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