Luxury China
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readersaparticularly professionals in advertising, marketing, and the luxury brands industryaa deep look into the future of the Chinese luxury goods market and shows them how to tap into China's tremendous market potential.This book covers topics such as: Chinese luxury consumer behaviors and their preferences possible market entrance strategies elective retailing successful communication and advertising strategies effective campaigns against counterfeits in ...
| Title | : | Luxury China |
| Author | : | Michel Chevalier, Pierre Xiao Lu |
| Publisher | : | John Wiley & Sons - 2011-09-02 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
