Journal of marketing
Trends in farm income during the last two years reflect a moderate decline in cash receipts and some increase in production ... Owner loyalty is another interesting facet of the study. ... A higher percentage of Ford owners (73.1) reported their next purchase would be the same make than was the case with Chevrolet (674).
| Title | : | Journal of marketing |
| Author | : | |
| Publisher | : | - 1954 |
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