How To Create Selling E-Commerce Websites, Vol. 2

How To Create Selling E-Commerce Websites, Vol. 2

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With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 a€” a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. Wea€™ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that wea€™ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-CommerceGoing astep further, thepage couldeven filter by product type, so that users canview a€œcompatible a#39;camera casesa#39; for a#39;Nikon ... suchas a€œLenses for Nikon D7000, a€ a€œLaptop Chargers aamp;Adapters for MacBook Proa€ and a€œCovers for Kindle Paperwhite.

Title:How To Create Selling E-Commerce Websites, Vol. 2
Author: Smashing Magazine
Publisher:Smashing Magazine - 2014-11-28

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