Epica Book 24: Europe's Best Advertising

Epica Book 24: Europe's Best Advertising

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Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman a Bodenfors, Gothenburg.CAMPAIGN RETAIL SERVICES Maamp;C SAATCHI, LONDON DIXONS, a€œTHE LAST PLACE YOU WANT TO GOa€ ... OF THE MOUSE 2.0a€ PACKAGING DESIGN FHV BBDO, AMSTELVEEN MARS BAR, a€œMARS MESSAGESa€ WEB CONSUMERanbsp;...


Title:Epica Book 24: Europe's Best Advertising
Author: Epica, Epica Awards
Publisher:A&C Black - 2011-08-01
ISBN-13:

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