E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

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qThis book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methodsq--Provided by publisher.Based on these recommendations, we created appropriate interview questions informed by the traditional marketing ... we drew an analogy between the symbolic value of a Ferrari and a Honda Civic (while explicitly recognizing that bothanbsp;...


Title:E-Business Applications for Product Development and Competitive Growth: Emerging Technologies
Author: Lee, In
Publisher:IGI Global - 2010-11-30
ISBN-13:

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