3G Marketing
Whenever our target customer or prospect is in touch with the brand a no matter in what way a that person should be encountered ... McDonalda#39;s corporation, for example, has established childrena#39;s birthday parties as one of its brand-building vehicles and is training their customer service personnel at the ... Typically in Europe the mobile phone is bought as a Samsung, Nokia, or Motorola phone, etc .
| Title | : | 3G Marketing |
| Author | : | Tomi T. Ahonen, Timo Kasper, Sara Melkko |
| Publisher | : | John Wiley & Sons - 2005-07-08 |
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